Strategic Plan

Spring-board Group Discussion Questions
How do we capture the movement/momentum?
What things are happening in the world that have an effect on fashion?

Focused Plan (Short Term)

Each person in the group will "media scan" one assigned direction's four elements of year 2000 .

Research Direction* :

• fashion clothes,accessories (Ashley)


• electronics/mechanics (Amanda)


• housewares (Alison)


• international/cultural events (Siro)


• entertainment-music, movies, celebrities, television (Anna)

Research Elements:

1. Recycling Fashion/Retro/Vintage:
   past trends of colors, silhouettes, textiles, outlier…etc


2. Cultural Indicators & Economic condition:
   2010 Winter Olympics Games, eco-friendly, oil shortage, political issue…etc


3. Color and Color Cycle:
   color trends, prominent colors on everything-cars, housewares (dishes, textiles, furniture, carpeting) jewelry, advertisements…etc


4. Textiles:
   eco-friendly, recyclable, new technologies, textures, upholstery…etc
   
   

General Plan (Long Term)
1. Independent Research (outline of information, data collecting, etc.)

-Areas to explore, topics to consider:

• recycling fashion /retro/vintage
• cultural indicators (eco-friendly)
• color and color cycle
• textile (seasonal trend)
• design concepts and style directions
• sales forecasting, product life cycle, business cycle
• competitive analysis (brand/retail format)
• Time frame: 2000 and 2008 (+/- 1year)
  

2. Individual and Group Analysis of Data

3. Conclusions/Product development

4. Presentation

Major data sources will come from library.
*Division of topics is subject to change.