Quantitative Analysis Strategic Plan

Quantitative Analysis Strategic Plan
Part I

• Color Forecast
• Look for past color to find the cycles (1979-2006)
• Look at 2008 and forecasts for 2009
• Continue to find the beat/momentum of 2008
• Keep to our prior topics:
• Ashley (Fashion)
• Anna (Entertainment and Cosmetics)
• Amanda (Technology and Mechanics)
• Allison (House wares)
• Siro (Demography and Macro environment)
• Gather qualitative and quantitative data
• What were our hidden currents from 2000? Blind spots? Apply to 2008. Test our hidden currents.
• Identify WHO and HOW trends are set
• Check out Butler Bag – understand them
• BB bags and price points (competitors come later)
• Due Nov 7

Part II

• Based on our findings for 2008 and where things are going, IDENTIFY THE TARGET MARKET.
• Develop prototypes(design, style)/colors/price points SURVEY to gather info on perceived value
• Review this initial prototype/sketch to compare with competition
• 3 competitors, bags, price points (add to chart w/Butler Bag)
• Prepare a color forecast board for 2010 online.
• Inspiration/Theme/Photos
• Names for your color/shades/tints/tones (have a palette of 7-6)
• Due Nov 21
  

Finale

• Develop Forecast: line of bags, color forecast, material used, finishes, price point, Target market, and competitive analysis
• Goal is to show growth in sales from existing market or from entering a new market
• Presentation
• Due Dec 3
  

*Color cube marks progress meeting date (subject to change)
*Bold color text marks final stage meeting date.
*Wrap up week is reserved for potential unexpected